Most foodservice strawberries reach the kitchen through a mandi chain built for volume, not for plating. ICHIGO is a single-source supplier of Japanese cultivars grown in Maharashtra — consistent Brix, calyx-up firmness, and a cold chain that holds. Here's how sourcing actually works.
Mandi rates start near ₹180/kg and premium imported berries run past ₹2,000/kg — but the price on the invoice isn't the price you pay. Here's how strawberry pricing works in India, and the cost number that actually matters to a kitchen.
India's strawberry fields are dominated by Winter Dawn, Camarosa and Nabila — varieties bred for yield and transport. Japanese cultivars are bred for the plate. Here's what SAKURA and HARUHI do differently, and when to put each one on the pass.
India's strawberry season is short: a peak from December to February and a thin tail to April. That's a problem if your menu runs all year. Here's the real calendar — and the supply strategies that keep berries on the pass off-season.
