Most premium strawberries in India are imported, or grown once and hoped for. Ours are grown to a method — Japanese cultivars, vertical soil-free towers, a polyhouse that holds its climate, and a pick window measured in hours. A walk through our own field, from first flower to the box on your dock.
A premium berry is a provenance story before it's a flavour. ICHIGO grows Japanese cultivars on real, named ground in India — Kaprada in Gujarat, Ambegaon near Pune — across two climates, on living soil, under Japanese supervision. Here's the map, and why each place was chosen.
Most Indian strawberries grow in open soil. Ours grow off the ground, under cover, in a polyhouse near Pune we call Vertigrow. Here's what protected and soilless cultivation actually buys — and an honest look at where the hype runs ahead of the evidence.
