Most premium strawberries in India are imported, or grown once and hoped for. Ours are grown to a method — Japanese cultivars, vertical soil-free towers, a polyhouse that holds its climate, and a pick window measured in hours. A walk through our own field, from first flower to the box on your dock.
A premium berry is a provenance story before it's a flavour. ICHIGO grows Japanese cultivars on real, named ground in India — Kaprada in Gujarat, Ambegaon near Pune — across two climates, on living soil, under Japanese supervision. Here's the map, and why each place was chosen.
Most foodservice strawberries reach the kitchen through a mandi chain built for volume, not for plating. ICHIGO is a single-source supplier of Japanese cultivars grown in Maharashtra — consistent Brix, calyx-up firmness, and a cold chain that holds. Here's how sourcing actually works.
Mandi rates start near ₹180/kg and premium imported berries run past ₹2,000/kg — but the price on the invoice isn't the price you pay. Here's how strawberry pricing works in India, and the cost number that actually matters to a kitchen.
India's strawberry season is short: a peak from December to February and a thin tail to April. That's a problem if your menu runs all year. Here's the real calendar — and the supply strategies that keep berries on the pass off-season.
